PCO20 | News: Privacy Conference 2020 – This was the first day
 
 

Privacy Conference 2020 – This was the first day

In 2020, the Privacy Conference took place purely virtually for the first time. On the first day of the conference alone, #pco20 was able to attract more than 500 active users on the event platform to its programme. With exciting talks by high-level speakers and lively discussions, the kick-off had already been a success.

The 6th Bitkom Privacy Conference was opened by Didier Reynders, European Commissioner for Justice. In his keynote he gave a detailed presentation on data strategy and the data economy. During his speech the Commissioner also announced the SCCS regarding Schrems II to come soon.

During the very first panel discussion of the #pco20, speakers from industry and regulatory authorities discussed the question of how data protection could become a driver for the data economy. There was a broad consensus among
Eva Gardyan-Eisenlohr (Senior Legal Executive and former Group Data Privacy Officer of Bayer), Anna Morgan (Head of Legal and a Deputy Commissioner of the Irish Data Protection Commission) and Wojciech Wiewiórowski (European Data Protection Supervisor) that the GDPR has strengthened public awareness of data protection and its importance. Wojciech Wiewiórowski pointed out once again that trust and security are essential for the success of data-driven business models. Without data protection, no IT security could be achieved. Similarly, without it, data protection could hardly be achieved even without IT security. At the same time, the role of the supervisory authorities was also crucial for the development of new business models. Many entrepreneurs hope for clearer guidelines in many questions of interpretation.

Also in the digital space, networking should definitely play a role. The programme on the first day of the conference ended with an interactive networking session on data protection & digital marketing. Cecilia Álvarez Rigaudias (EMEA Privacy Policy Director of Facebook) and Sharon Marshall (Director EMEA Partnership Solutions – Data Trust at Google) discussed current issues and challenges of GDPR-compliant digital marketing as well as the advantages that data protection can offer in marketing with the head of trust and security at Bitkom, Rebekka Weiß.

Following exciting presentations and discussions, the numerous international experts who took part in the event gathered for networking with digital drinks on the virtual event platform. The second part of #pco20 will follow on Tuesday. Participants will have the chance to follow the presentations and discussions from national data protection officers, international privacy experts and leading specialists from the industry.

Free tickets for the second day of the Privacy Conference 2020 are still available.