Explore the Future of Data Protection & Ways Towards New Cooperation
Data can be one of the greatest assets for a company – facilitating decision making, deploying innovative services, helping to develop strategies, and building stronger customer relationships. However, data processing comes with a lot of responsibilities and transparency obligations, as well as technical and legal requirements. Therefore, data protection knowledge and management are more important than ever to ensure data confidentiality and compliance across businesses all over the world. In the past years, the introduction of the GDPR and the ePrivacy Directive transformed the global business landscape. With the upcoming ePrivacy Regulation, the Data Governance Act and the Data Act, the data economy will be changed yet again. The new framework will offer new chances for data sharing and cooperation but also increases the regulatory requirements even more.
On 27 & 28 September 2021, privacy experts from various Data Protection Authorities, global companies, and outstanding startups will come together at Bitkom’s Privacy Conference 2021 to discuss the latest trends in the field of data protection, international data transfers and cooperation for the data economy. The event will be held online.
Discover the strategies of implementing cutting-edge technologies like AI, Big Data and cloud computing. Get in touch with German and international Data Protection Authorities and discuss recent developments in regulation and enforcement. Learn from best practices and find new solutions and inspiration for data driven innovations at this year’s Privacy Conference.
We are looking forward to welcoming you online at the #pco21!
#pco21 will address the latest topics in the industry
International Data Transfers
International Data Transfers are essential to our global data economy. German and European companies are connected around the world. Data transfers to countries outside the EU play a role for international corporations and global sales markets. Smaller companies are increasingly storing data in the cloud, using software from US providers, and using social networks and web conference systems from international providers for communication. Support services are also offered from Asia. If companies outsource tasks to external service providers in third countries, it is often necessary to transfer employee data to fulfil their tasks. With Brexit, Schrems II, and the new Standard Contractual Clauses, international data transfers have become more and more complex. Legal certainty is desperately needed to stabilize our global data economy and enable European and German businesses. At the Privacy Conference, you will have the opportunity to learn everything you need to know about the legal requirements and get practical guidance.
Since the GDPR came into effect three years ago, there has been a steady focus on data protection and the requirements for compliance. One of the GDPR's aims was to provide a comprehensive, balanced, and uniform set of rules and further safeguards. These are supposed to protect the fundamental rights of citizens, while enabling the data economy with a free flow of data and data use as well as current and future technologies. But with an ever-changing legal environment, court rulings, guidelines, and new regulation coming up, complying with data protection rules is becoming more and more complex. The Privacy Conference will offer practical workshops, guidance and numerous opportunities for exchange and discussions with data protection experts from Germany, Europe, and beyond.
Regulatory Updates (ePrivacy, Data Governance Act, Data Act)
The ePrivacy Regulation (ePR) is set to update the rules on electronic communications data. It will replace the ePrivacy Directive and possibly even change the new German TMG. If the right balance is not found, the development of a European digital data economy will become more difficult. Thus, it might run counter to the strategy for the digital internal market, the data strategy, and the strategy for AI and digital sovereignty. The Data Governance Act and the Data Act are set out to enable the development of Data Spaces and are promised to provide legal certainty for data sharing and cooperation. They also shift the focus from personal data to non-personal data. At the Privacy Conference you will learn everything you need to know and prepare your company and data processes for the new regulatory requirement and explore new opportunities for business development.
Data Spaces & Cooperation in the Data Economy
With Data Spaces, Data Intermediaries, and the developments surrounding GAIA-X, we aim to build a future for the global, digital, and data-driven economy. In order to accelerate the digital transformation of European companies, the data economy has to be enabled with a clear and harmonized framework. For that, existing regulations-- sector specific and others-- need to be carefully assessed to determine which rules are fit for this purpose, which ones need amending, and which ones should be developed into a broader rulebook for the EU’s data economy. Developing the data economy can spur the development of key technologies such as AI. Learn everything you need to know about the ways of cooperation, data sharing, and data platforms as well as data intermediaries and how GAIA-X might be key for all EU Data Spaces in the future.
Privacy Enhancing Technologies
Privacy Enhancing Technologies (PET) can be used to comply with the GDPR´s requirements, they increase data security and empower users. Practical examples and best practices will show you how PETs can improve your business processes, build consumer trust, and strengthen data security throughout all implemented processes in your company and future implementation plans. Cutting-edge technologies can transform the use of the internet, enable new data flows, and build a safer environment where Data Protection and Data Use go hand in hand.
Data Security & Digital Identity
With the increasing shift of daily activities into the digital world, digital proof of one's identity continues to gain importance. When implemented correctly, digital identities will strengthen data security for all business processes and enable new data processing while at the same time protecting the user’s personal information. There are various projects and regulatory initiatives to work on this at the European level, with different technological approaches. Self-Sovereign Identities (SSI), which are also referred to as blockchain-based decentralised identities, promise an alternative for digital identities that brings greater user control over their data.
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